Buyers see what makes your project worth choosing.
We study the architecture, layouts, materials and neighbourhood, and translate them into what buyers care about: privacy, light, space, a way of life.
Social media for premium real estate.
Fully handled.
We make your project’s architecture, design and neighbourhood visible online, so buyers can picture living there long before it’s finished.
Your buyers research everything.
Give them something worth finding.
Challenge
Someone buying an apartment will research it more carefully than almost anything they have ever bought. Most of that research happens online, long before the building even exists. Usually, all they find is the same three renders on rotation.
We show them what those renders can’t: the neighbourhood, the materials, the people building it, and tell it as a story worth living in. Published consistently from launch to handover.
You build it. We handle how it’s seen.
What does “handled” look like?
Solution
Original content keeps the project visible.
We photograph the site, interview the people behind it and document construction as it happens.
Your sales team always has useful material to share.
New posts and videos for follow-ups and before viewings turn your social accounts into an evolving resource for your sales process.
Every post comes with a clear next step.
Each one leads to your website or enquiry channels. A monthly report shows clicks and enquiries.
Why HABITAT
“I get a little mad any time I see a carefully designed development presented as if it could be anywhere.”
Developers sell square metres. Buyers are looking for a home. We translate between the two.
Anna has positioned and launched premium residential developments since 2014, first in Moscow, where she founded and led the agency RUPOR, and now in Vienna.
She leads strategy and creative direction on every project herself.
Selected projects
References
Selected projects from Anna and her team’s experience in premium real estate marketing.
-
Communications strategy · Luxury real estate marketing
Launching a branded residence
We developed launch communications for an Armani/Casa branded residence, translating the brand’s design identity into a luxury real estate proposition. Working with the international brand team, we aligned messaging, content and visual presentation with global guidelines to create a consistent market introduction.
-
Launch strategy · Social media management · PR · Events
From pre-launch positioning to ongoing promotion
We developed positioning and launch communications for Tessinsky 1, a luxury residential project combining heritage and contemporary architecture. Our work included real estate PR, social media strategy, visual content and a launch event attended by 25 journalists and influencers. Ongoing communications supported the project throughout our collaboration; it sold out in less than two years.
-
Social media · Influencer marketing · Performance marketing support · PR · Reputation management
Building demand for premium residences
We positioned a riverside development around architecture, nature and wellbeing. Real estate PR, social media management, influencer marketing, broker events and online reputation management supported the launch and ongoing promotion. The project ranked among Moscow’s top five premium residential bestsellers in 2023 and 2024.
-
Social media management · Brand collaborations · PR · Events
Luxury real estate marketing through design and lifestyle
We managed social media, PR and events for Artisan, a luxury residential project in Swiss financial group Valartis’s portfolio. Our work combined social media strategy, visual concepts and content planning with media relations and brand collaborations. Editorial stories about architecture, interiors and lifestyle sustained interest beyond construction updates.
-
Social media management · Brand collaborations · PR · Events
Sustaining visibility for luxury residences
We provided real estate PR, social media management and event support for Turandot Residences, part of Swiss financial group Valartis’s property portfolio. Our work covered visual concepts, content planning and publication, media relations and brand collaborations. As construction news slowed, special projects and fresh editorial angles kept the development visible.
-
PR · Reputation management · Stakeholder engagement
Communicating heritage redevelopment under public scrutiny
We developed positioning and communications for a protected landmark’s transformation into a mixed-use destination. Heritage PR, stakeholder dialogue, expert commentary and social media reputation management addressed concerns about preservation and redevelopment. The campaign generated 60+ media features and opened dialogue between the developer, authorities and architectural community.
-
Architecture PR · International media relations
International visibility for a destination winery
We developed an international PR campaign connecting the winery’s architecture with wine, design and travel. Targeted media outreach and storytelling secured coverage in ArchDaily and Wine Spectator, among other publications. The project was also shortlisted for the World Architecture Festival, extending its international profile.
The projects presented here reflect the professional experience of Anna Neitzel (formerly Cheprakova) and her teams, including work undertaken through RUPOR. Rights in third-party images, architecture, designs and trademarks remain with their holders. Image rights
Start with a kick-off.
Choose your monthly plan.
Plans and prices
Project kick-off
€4,500
One-off, to begin
How your project should be presented online, set up and ready in about three weeks.
- Digital positioning
- Visual templates and profile setup
- A 90-day action plan
Also included
Review of your existing materials and digital presence. Competitor assessment. Channel priorities and content pillars. Initial rollout.
Essential
€3,500
Per month
Consistent communication throughout sales.
- 12 posts per month
- 15 Stories per month
- A shoot every two months
Also included
Instagram, Facebook and LinkedIn. Content planning, copywriting, graphic design, publishing, community management and monthly reporting. Shoots cover the project or its location.
Signature
€4,500
Per month
Everything in Essential, plus more content, video and interviews.
- 20 posts and 4 Reels per month
- 20 Stories per month
- A shoot every month
Also included
Everything in Essential. Monthly shoots can cover the project, its location or your team.
Paid promotion
On request
Optional add-on
Campaigns that send the right audiences to your website.
- Advertising creatives
- Message testing
- Campaign optimisation
Good to know
Media budget and third-party costs are separate. Additional work is agreed and priced before it begins.
Next step
Book a 20-minute call with Anna to discuss your development and what you need from its digital presence.
Request a callHow we work
One contact. One monthly call. We handle the rest.
You
Name one contact who shares project updates, arranges site access and confirms facts.
Together
A monthly call to set priorities. Content comes to you for review before it goes out.
Us
Everything else.
- Strategy and content planning
- Photography and video
- Copywriting and graphic design
- Publishing
- Routine comments and messages
- Monthly reporting
Frequently asked questions
Working together
Our broker already promotes the project. What would HABITAT add?
We give your development a dedicated communications programme: a clear identity, original content and consistent presentation across its own channels.
We work with your broker and sales team, using their knowledge of buyer questions to shape content they can also share in follow-ups and before viewings.
Can you work with our existing team, strategy and brand identity?
Yes. We review what is already in place and build on it. An existing strategy becomes a practical content and channel plan, while your brand identity guides the visual presentation.
We can work alongside your marketing team or provide senior communications leadership where there is no dedicated team in-house.
How do content approvals work?
We prepare content for review through a shared approval process. Your nominated contact checks project facts and consolidates feedback from your team.
We agree approval deadlines at the start so content can be published on schedule. The initial rollout includes one consolidated revision round, and its timing depends on timely access to materials, accounts and approvals.
Who answers comments and follows up with potential buyers?
We handle routine social media comments and messages using agreed project information. Questions about availability, pricing, viewings or negotiations go to your sales team.
Sensitive issues and complaints are escalated to the appropriate contact.
Content
What if the development is still under construction?
There is already a story to tell: the architect’s thinking, the layouts, material choices, views, neighbourhood and people behind the project.
We combine approved renders with original photography, interviews and progress updates, clearly distinguishing planned features from completed work.
Who creates the photography, video and graphics?
We organise production and create the visual assets needed for the agreed content plan, using your brand identity and approved project materials.
Essential includes a shoot every two months; Signature includes a monthly shoot. We agree the subjects and required outputs in advance. Additional production can be arranged separately.
Who controls the accounts, and how can we use the content?
Your project’s accounts remain under your control.
Photography includes non-exclusive, perpetual usage rights for your owned digital channels, corporate communications, PR and business-development materials. We confirm any additional permissions needed for advertising or third-party use before publication.
What role does AI play?
AI can assist with research, drafting and production. Effective property communications still require accurate project knowledge, original material, editorial judgement and a clear visual direction.
Our team remains responsible for the content, its accuracy and its presentation.
Results
Can you generate qualified leads?
Paid campaigns can support lead generation where the website, enquiry process and tracking are ready. Objectives and KPIs are agreed according to the media budget, website and available tracking.
Before launch, we agree what counts as a relevant enquiry and how it will be measured. Feedback from your sales team helps us assess lead quality and refine the campaigns.
How will we know whether the work is effective?
We establish a baseline and report monthly on relevant measures, including audience reach, engagement and website clicks.
Where tracking allows, we also report on enquiries and campaign costs. Your sales team’s feedback helps connect the digital data with buyer interest and the quality of conversations.
When should we expect results?
The initial rollout establishes a consistent presentation and regular publishing. We use the first three months to assess audience response and refine content and promotion.
Enquiries and sales also depend on the property, pricing, market conditions, media budget and sales follow-up. We agree realistic objectives for the project’s stage.
Terms
Is there a minimum commitment?
Monthly plans begin with a three-month commitment. After that, you can cancel monthly under the agreed contract terms.
Can you help beyond social media?
Yes. Positioning and launch communications are available as separately scoped projects.
Tell us about your project.
Contact
Book a 20-minute call with Anna to discuss your development, its launch or sales stage, and what you need from its digital presence.
We will assess the fit and outline a suitable scope, schedule and fee.